Our Story

Mission Statement:

Rehna Raiya was created with one purpose in mind: to empower and up-lift young girls. A portion of all proceeds benefit charitable causes.

Brand values:

Confidence · Empowerment · Self-Esteem

Neetu wanted to create a brand to allow a young girl to feel confident in what she wears and how she carries herself. Every dress comes with matching shorts so a girl can play like any boy on the playground. Every romper and jumpsuit is a surprise 2-piece which allows girls to feel empowered and independent to wear a jumpsuit with ease when using the restroom or engaging in activities that can be inhibited by what a girl wears. Rehna Raiya seeks to provide inclusivity and allow young girls to embrace their true selves with confidence!

Neetu has been inspired by the hard work of her family which goes back to their humble beginnings. Rick, Neetu and their daughters have had the blessed opportunity to work together with their entire family and learn from their parents, who came to America and worked with unwavering dedication as farm and factory workers before they started the family’s Countryside Markets and Restaurants business. The family business is the byproduct of decades of hard work and commitment to the community.  

Neetu has taken this commitment to community and – with the gift of giving at it’s core, created the Rehna Raiya Foundation. On each celebratory occasion, in lieu of gifts for themselves, the Jhaj girls and their parents, Rick and Neetu Jhaj donate to various non-profits.

From throwing a birthday party for - the children from the homeless shelter and centers for disabled children to donating thousands of meals and school supplies to underprivileged children, the Jhaj family and Rehna Raiya have one primary purpose in mind: to empower and educate youth.

At the end of each day, every girl deserves to feel beautiful and empowered.  “If you empower a girl, you empower a nation.” – Neetu Jhaj

For inquiries, please email: admin@rehnaraiya.com